This is an interesting point if you look at a Fender Telecaster. Fender sell the original in variations ranging from £500 to £4000; all with identical components (that is, identical in Uli-speak = wood + varnish + pots + pickups).
They're differentiated by features, finish, where and how they're made; Chinese, Japanese, Mexican, American, Custom Shop. They sell Squier, their own 'diffusion' range ranging from £180-£500.
All these products can do what they like in terms of logos and designs as they all have access to Fender IP and brands. They can all say 'Telecaster' for example.
Then there are non-Fender clones, which range from £69 to £??? boutique hand-built guitars. These also have identical components (in Uli-speak) but no access to the IP. They can't say 'Telecaster' so they say 'T-Style'.
It's a whole ecosystem; anyone can afford a T-Guitar, and almost anyone can afford a Fender-group Telecaster, some people want the cheapest, some people want something better. Some people want the name, some want features.
I don't have a £69 telecaster, and I don't have a £5000 telecaster. I have one in the middle.
Likewise, I don't want a £3.5k Minimoog, and I don't want a £400 Beri-Moog. I'd quite like a well-made (Mexican?) Moog-branded Minimoog for £800, with PCB and modern SMT components and wooden bits.
In the future: Behringer buys Moog, invests in the US factory ('custom shop'), opens a Mexican branch and does the rest at their Chinese city-factory. He launches a 'Bob, by Moog' Chinese-made range. Scraps the R&D, modern products and expensive festivals, creates the £300 -> £4,000 range of heritage instruments that people want.
Plus merchandise. Lots of merch.
Pre-Behringer instruments go up in price. Then, by 2040, early Behringer instruments are worth just as much, because they're 'warmer'.
The other part of this story is that the quality and range of cheap guitars is phenomenal now. You can get really, really good guitars for £400 and excellent, completely playable guitars for £150. That wasn't true in the 1980s or even 1990s, even allowing for inflation.