...and ashes become speed.
Yeah I totally agree with this, and is a big driving tenets in what(/how) I do. Just make art, the rest is bullshit.
I've been thinking about this a bit recently, and in speaking to @Angela today we figured out that my exact mental (mis)quote is my paraphrasing of her paraphrasing of McLuhan. The quote that sticks in my head is that "we are the technology that the universe uses to make art about itself". (vs the McLuhan quote "we are the sex organs of technology", which is also profound).
So in that way I'd say I agree with an inversion of your sentiment. That the fact that we make art IS immortal.
Heh, reading this bit I immediately marked it to quote in a response but then....
Tying it back to the product/consumer phrasing, that terminology (and way of thinking) is a carrot shaped stick, the concerns of which have nothing to do with art, or life, or anything. There seems to be (less so in this community I must say) a general reverence for the immutability of commerce/capitalism and its relationship to human beings and life in a larger sense. Like that's what it's about, as apposed to it being a parasitic layer of abstraction which occasionally has the side-effect of producing "innovation" (in all sense of the word). That is not the function of commerce, the function is to extract value, everything else is an (un)happy accident.
To come back to topic...
Indeed. Reminds me of another para-paraphrased (mis)quote that goes along the lines of "the status quo never seeing the revolution coming precisely because what is being revolutionized is not seen as valuable to it".
Innovation does happen, all the time, on multiple planes. Even the idea of choosing the (creative) plane on which you articulate is part of the creative act, and (IMO) rarely touched upon.
A lot of this ties to stuff that has been bubbling up in my head for the last year or so, about the function or art, and how it relates to life, and my life. Things like ego (with lowercase and uppercase variants) getting in the way of art (just wanting more art to exist in the world, and not wanting/needing to be the one making it). Things like scale in art (having a profound aesthetic experience from something only you and perhaps one or two more people will ever see, much less understand). Things like creative planes (avoiding an output-centric model for creative work where there's no "bottom line" and a "thing you can point to" at the end (an ugly/inherited step-child from the modern parents of capitalism and exploitation)). Things like living your life as art. Purely, and completely.