True, and perhaps I'm being to idealist by finding it an issue. I guess it just doesn't sit well that companies use art just to adjust their image, and that often this is the only steady revenue stream for many artists.
From this I found their general promotional vid that also included Teenage Engineering:
"In an Absolut world would machines be creative" - what complete nonsense....
It all just feels like another bad side-effect of capitalism that's been normalised.