The thing about JJOS is that he started with the original source code. It’s not really a hack or a mod, it’s just continued development of the original firmware. And the MPC1k is 100% defined by software and has a fairly generic (extensible) user interface, so there are very few constraints on what you can do with it, as long as the OS fits in the memory. A lot of synths like that could be absolute beasts if a creative individual was allowed to put an extra few years into the firmware.
Also, he is basically free from all the usual business concerns that a company might have that sort of prevent them from putting so many years into an old platform. He doesn’t have to worry about whether to make new hardware, and whether features will steal sales from other/newer products. All he can do is make the software better. It’s very different to the way music instrument companies used to think about themselves (make a new box every few years), but if you look at what Akai are doing with the new MPCs, there are a lot of similarities.
Tangentially, if you look at the enormous creativity that open-ended products like norns or organelle engender, you do have to wonder what would have happened if the dying E-mu or Akai had open sourced the OS for one of their later model samplers…