I suppose max for live can already do some of this (e.g. control parameters of instruments, plugins, etc). And the signal routing possibilities in Live are already pretty comprehensive, at least as I understand it. So what exactly is it that you want that you can’t already do?
The section in their interview about opportunities beyond the desktop is perhaps most interesting to me. My mind jumps to gen running on embedded hardware, or other sorts of hardware prototyping tools that could be really interesting. Gen running on the push? Who knows!