This post was an attempt to bring a critical discussion about the influencers in the music industry and more specifically the eurorack community.
Poorly writing by my self, my original post was talking about individuals. Of course it had to come out wrong and people took it like a direct attack. I’ll then edit my post. You can check the original version if you want to.
Where do you stand regarding the use of social media as a marketing platform?
We already have great discussions about the subject like Quitting MW Reddit FB Social media, Marketing without social media, some also interesting on MW, but after the last segment from Last Week Tonight about influencers, I felt like some improvements could be made.
I’m using social media. I’m trying to keep it simple though, not FB account, try to avoid sharing personal stuff, keeping it as a tool to follow interesting people. So I’m directly confronted with marketing content regarding modular material.
I’m not questioning the quality content of the video neither the time spend and legitimate passion from those content creators. I just wished that they made it clear when such content is paid by manufacturers, or module were send for free. That would make me respect their work even more.
But I’m totally biased on this topic.
I know I’m the consumer, so fully responsible. But I wished that all this was a lot more transparent.