That much is clear, and personally I view your videos as continued and welcome customer service, since they are basically free art lessons on how to use modules in new ways, or involve general modular techniques I may not have realized.

One of the main reasons I buy make noise modules is because of your tutorials!

The hype videos and culture are frustrating but nothing out of the ordinary.

As for marketing being unseemly… give me a break. My grandma fucking died of covid and this doesn’t offend me in the least.

What does offend me is American incompetence and regular email updates from chain stores about these “trying times” etc.

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Between the insults, having feelings “actuallied,” and greater levity through product release, I’m done with this thread.

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You asked people to tell you their perspective and you got many distinct replies.

My perspective is that some things matter like my dead grandma and the cascade of bad decisions which led to that event, and some things do not, like intellectual exercises of what’s in poor taste, and judgments about many people who work at Make Noise - which for some reason you don’t think is insulting.

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I really appreciated the Joy of Patching video :slight_smile: There was kind of a neat alignment there of some of the ideas in it, the Fantastic Flaws video from Knobs a couple of weeks ago and related things I’ve been thinking about. It’s pretty much become the guiding theme of my next album project.

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This thread went downhill in a hurry. It’s like I’m back on the old forum! Memories…

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Your thoughts and feelings are valid, but Gexex expressed his in a respectful way that left room for his own self-doubt and other people’s disagreement.

from the code of conduct:

Be Agreeable, Even When You Disagree

You may wish to respond to something by disagreeing with it. That’s fine. But, remember to criticize ideas, not people . Please avoid:

  • Name-calling.
  • Ad hominem attacks.
  • Responding to a post’s tone instead of its actual content.
  • Knee-jerk contradiction.

Instead, provide reasoned counter-arguments that improve the conversation.

I believe you did this mostly, with one small exception so I’m not flagging or saying you should delete your post to be clear, but a light edit might be more charitable.

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I think it’s a great thing to have so many different perspectives on lines, it’s the reason I choose this place for my online interactions. I also appreciate those times when someone steps back and asks that we all kind of check in with ourselves. I can very much agree with all of the perspectives presented here, but in the end, this thread is literally for and about GAS.

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Agreed here, though I really do appreciate the other perspective as it makes us all think critically about our individual relationships with media/marketing/consumerism/etc.

For me the material Make Noise puts out between Walker’s videos and Peter’s instagram patches- is always really fun and educational, I’m struggling to see the harm. Your point on this being a very small pond is also critical- Make Noise is a big fish in an EXTREMELY small pond of modular synthesis. Their pre-release hype material is always a fun little experience lasting no more than a few days- as I’ve more or less made peace with my gear situation, I don’t see them as “oh no they’re shamelessly drumming up hype I’m gonna HAVE to buy this shiny new thing.” I see it as a fun community moment, and I love seeing what they’re up to even if I don’t actually want to purchase it.

They are a company that is keeping alive some very niche traditions of synthesis and music-making that are rarely available to the public, and I think they should be admired for consistently doing so when they could so easily use their resources and skills to develop something more universally palatable.

I am a bit saddened that some content creators have more or less fully committed to the “sponsored but not sponsored” new gear showcasing, but the people I’m thinking of always do an exceptional job at demonstrating what’s possible, what a device can or can’t do- it’s part marketing but also part of a service…a lot of those videos I watched and it became clear that particular piece of gear was not for me. If I hadn’t watched that video, perhaps I’d have bought the gear, been disappointed, had to return it, go through that hassle etc.

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I removed the offending adjective.

I agree with your characterization of the original post but not the post below mine, however. I don’t think it’s respectful at all to those in disagreement - that’s myself not included.

But again, it’s called having perspective.

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My comment was not meant to disparage the synthfluencers! I was more interested in how popular synths in general and euro more specifically have become in the last 5 years. Like… our little subculture has influencers!

So a rollout by Make Noise is as splashy as you might expect from some other established brand. It feels good to be pandered to! at least theyre selling me something I might buy! mylar and hainbach were super important in getting my head around modular in the beginning.

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I feel compelled to post a link to the GAS discussion thread because I believe this thread is very much it’s antithesis. Discussion here is likely to drive the thread away from its purpose, which was to collect all the “I AM EXCITED ABOUT UPCOMING GIZMO” threads into one.

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Music and GAS are two sides of one coin. GAS and the research/acquiring of gear is in many ways a distraction from the present. A way for us to escape the moment and look to that which MIGHT be. It is aspirational and a distinctly HUMAN experience. Making music, when at its apex, is an experience of flow; of absolute presence. It is a moment in which past, present and future coalesce. We cannot fathom or focus on the future. We are stuck right here and now. It is both spiritual and animal in nature. Both of these sides of the coin, both of these experiences make electronic music so enticing to so many. It is the whole package of human experience. Make Noise and the videos @walker produces are emblematic of what makes acquiring gear so fantastic, it opens up more avenues and opportunities for our excursions in to the world of Flow.

All commerce is emotionally complicated. Appreciation for the work of invention, both compensatory and culturally are appreciated and often needed for the creation of such work In the first place. I am up to my eye balls in the realities of COVID and find the release of a new MN device a wonderful distraction. I don’t see any reason to find what they’re doing icky.

As for YouTube and influencers, this is a side effect of the algorithm. People watch synth breakdowns For an abnormal number of minutes, companies see this and recognize it as a way to introduce a product in serious depth. (The proverbial) We watch it. The algorithm spins again. It is just another reality to this hobby/profession/way of life for us here on lines and in the eurorack/electronic music world as a whole.

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Not really. I have met many musicians that are content with playing the same instrument year in and year out and rarely or never buy new gear, though these are primarily acoustic instrumentalists. I’m not above GAS by any means, but I don’t think it is something that should be normalized as something inherent to the musical process (since it is often counter-productive).

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It being counter productive to want or use new gear isn’t really the truth. I had issues making the music I wanted with my previous audio interface. I wanted, researched and purchased an ES-8. With 8 track recording from my modular, I have come much closer to what is in my head.

There are all kinds of cases to prove or disprove the idea that gear can improve music. You could say that Bob Dylan reached a sound that he desired when he swapped from electric to acoustic, and improved by many people’s standards.

Then, you can look at the Velvet Underground who after having their gear truck stolen between their second and third albums took the time to pair their music down, remove some of the overdrive driven nature and make a more heartfelt and intimate album than White Light/White Heat.

But the fact remains, even if you’re an acapela group, Gregorian chant group or Deadalus, if folks outside of your present space will hear the music you make, there is gear involved and the acquiring of it could be seen very much as an aspirational endeavor.

Then again, you’re right, there are forever exceptions to the rule.

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That is a fair point. I do agree that new gear can help solve problems and provide inspiration, particularly when working in the intersection of art and technology. In my personal experience and judging by all the threads on GAS, acquiring new gear (for what often seems to be the sake of acquiring) becomes a distraction.

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Amen to that, but let’s be fair, it can also be a pretty FUN distraction :wink:

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Also I might argue that distraction can lead to creative inspiration.

Or it might not! :slight_smile:

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0-CTRL is a fantastic addition to the MN lineup. Preordered! Excited to have a mini system at my workbench. The per-step analog time adjustment!

Regarding the drama: IMHO MN did a fine job with this announcement. Clearly YouTube is an effective way for them to sell their gear and keep users informed. I unsubscribed from watching Loopop’s videos when I felt like his videos took on a shill vibe. That seems like the best (really only) way to combat what is definitely a problem. I haven’t seen his (or Sonic State’s) 0-CTRL review but I thought Hainbach and DivKid did earnest reviews. Though I would have appreciated a full disclosure (“Make Noise gave these to me for free in exchange for a video review,” for example).

PS @hermbot I loved your MN videos. More please!

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Yeah, I felt that the Hainbach video was pretty balanced (he talked through the quantizing thing quite a bit) and it had a ‘paid promotion’ box in the beginning.

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Thanks, I really appreciate that. I think I’ll have some more soon.

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