(This turned into a bigger post that I expected, and any reference to forums/gear manufacturers is not referring to Lines/Monome who I think are one of the ‘good guys’)
Speaking personally, I think when I buy gear, I am often buying ‘time’. buying a new pedal/module is my way of forcing myself to make time to make music. With two small children, a full time job and 10+ hours commute every week, time is the one thing I don’t have, and buying new gear is a surrogate for spending time with what I already have.
“with this new XXXXX, I’ll really knuckle down and it’ll transform my workflows and I’ll be happier and more artistic” is the lie I tell myself all too often.
“You have everything you need to be happy and artistic, you just need to stop chasing a short cut to competency, and put the hours in with what you have” is the truth I try to avoid.
right now here are my problems that i’l tell myself need GAS based solutions.
- working on crappy desktop PC speakers. (buy new monitors)
- no individual outs on Volca beats, so hard to EQ each drum properly (buy new drum machine)
- only have a basic MIDI-CV converter. (buy full expert sleepers set up)
- no hardware mixer makes mixing sources live difficult. (buy hardware mixer)
- would like to incorporate more samples into music. (buy Octatrack)
and here are the real solutions.
- simple mix on speakers then get Grado headphones from downstairs and use those to do final mix.
- Multitrack Volca.
- you’re MIDI-CV options are way better than someone working 10 years ago. just see how far you can push it. (use buffered mults etc. to split existing CV more ways)
- use that Faderfox mixer you have in your cupboard and mix in the DAW. you dont have the deskspace for a hardware mixer anyway (thats why you bought the faderfox 3 years ago)
- you have Ableton Live and Max7, both have great sample workflows. use them and only once you get good, buy a cheap controller to trigger the samples.
as you can see, most of the ‘problems’ can be fixed with spending more time with what you have and not chasing the impossible ideal.
but I don’t get down on myself, I am not immune to the influences of a very clever and effective music technology retail industry.
Most music technology websites are dependent on ‘news’ which is mainly product launches which are dependent on a product fixing a existing problem, which is dependent on finding new problems to fix. So there is a culture of forum posts and blog posts offering solutions which often implicitly say ‘buy the newest/most expensive on the market’*.
then everyone wins:
- the manufacturers who make the products.
- the media companies that rely on page hits to generate ad revenue.
- the shops who need new products to get people into the stores/ onto the websites.
- the customers who pay for the premium product (as advised on forums) and need to reassure themselves that it was an investment, and want to protect any resale value and market on the product.
GAS is an unavoidable symptom of the Music Technology complex where the industry reinvents itself every few years as technology changes, and suddenly they need a reason to sell you a new music making paradigm as being the ‘right one’.
- experiment: go onto G******Z electronic music forum and post that you are a beginner musician and are interested in a) a sequencer b) a reverb pedal. and see how many posts before someone mentions a) Cirklon b) Strymon. both top range and entirely unnecessary for a beginner. but as they are the most expensive, they have the greatest ‘cultural’ value on music technology forums.