Musical history is full of sound design trends that mainstream listeners can recognize. Some of those are genre-related, some are technological; most in the 20th-21st centuries are a bit of both.
The Hammond/Leslie. Funk wah rhythm guitar. Electronic disco toms. Mournful steel guitar in the intros of country songs. Gated reverb on drums. The DX7 electric piano. The 303, the 808. Stutter edits. “Telephone” bandpassed vocals. The exaggerated lo-fi tape/vinyl sound. Even if listeners didn’t know what exactly was making those sounds, they’re recognizable.
Now compare the “Rings (internal exciter) into Clouds (end of chain reverb)” cliche to any of those. Is it really taking over? 
If you look at the top ten sound sources and FX on ModularGrid by popularity – yes, Clouds and Rings and Morphagene are all at the top, but you’ll also see DPO and STO and Dixie and Echophon, and I don’t recall anyone complaining about them.
Rambling a bit here, but: thinking about the surprise release of Tides 2018, I wonder how tempted Olivier is to release a new Rings version that has no internal exciter but offers, say, stereo inputs, additional models, more DSP power etc. I also wonder why there’s so little competition in modular for physical modeling beyond basic Karplus-Strong and closed stuff like Mysteron and Plonk. I believe Rings is where it is because of that lack, and Plonk was an attempt to move in on that space but missed Rings’ best feature.