Opening up this discussion as I suspect many of us need to hear this advice about hiring a publicist. A few things I’ve come to believe:
-you’re not too small-time to hire a publicist
-your work is not too experimental, artsy, or weird to hire a publicist
-you’re good enough. really
-you’re almost certainly not doing enough/any publicity for yourself right now
-it can be kinda expensive but so is gear, mastering, pressing, etc.
(not that i’ve hired one, mind, so don’t ask me any questions. it’s just the #1 thing i’ve observed over the years that appears to separate those who get a decent amount of attention from those who don’t. and I think very few people talk about it because it’s not “cool”, it sounds corporate, or it’s not part of the grand artist mythology - all musicians are supposed to be 100% self-made and independent and sprung fully formed from the head of Zeus, right. press and attention should just come to you because your work has such high merit and importance that it’s unignorable and everyone will be dazzled by the magical light it emits from within. but obviously that’s not how anything ever works, and I’m willing to bet that’s not how your favorite uncompromising musicians got their press and attention)