thats true - the difference is Tony at Makenoise posted the picture innocently not knowing the impact it was going to have - there was no marketing strategy behind it. He didn’t realise people would be that interested in the DPO and how popular his company was.
This is different - this is a very deliberate marketing strategy to drip feed info and create a buzz. Theres absolutely nothing wrong with that. I’m just saying that other manufacturers realised it causies more harm than good, as people in speculation threads start asking why the module takes so long to be released. This creates negative publicity. I’ve seen this with Intellijel. XAOC, Macro Machines.