After reading a little further through the Quitting MW/Reddit/FB/Social Media thread, I started to think about the role that social media plays in commercial business.
I think about monome and how they grew in notoriety through attending maker faires, and doing small interviews on blogs. I’m sure having @Daedelus using the grid in a non-bedroom context helped a lot with visibility too. Perhaps @tehn sees other drivers for their (non-)brand recognition, but the point of this all is to say this was in the mid-2000s!
Whimsical Raps has been around for 3 years now. When we launched our first product it was just me in my living room tapping away at a keyboard. My marketing plan included a total of:
- A very basic Shopify webstore
- Demo video on Youtube
- Picture on Instagram (with no followers yet)
- Threads posted on Lines & MW
- Emailed musically inclined friends (though most were from Australia & not into Eurorack)
- Posted on Facebook through my personal & Galapagoose pages
- Contacted Control & Control Voltage who quickly stocked the modules (thanks to monome connection)
I chalk up my success to a few different things – I had access to a small audience of fans through my music, had been an active member of monome/lines community for many years, plus I’d been working for monome for almost 2 years and @tehn & @kelli_cain were (and continue to be!) incredibly helpful & encouraging, not to mention the on-the-ground skills I learned about running a business. I guess my working for them might have added some sense that I knew what I was doing. The product was also good, but I want to focus discussion on getting the product seen at all!
Anyway! To the point of discussion – It’s easy for me to cut myself off from these social media platforms now as we have some basic brand recognition & people will talk about our products on social media / discussion platforms, even if we’re not involved at all. So…
What tools / techniques can a new commercial endeavour use to gain market visibility without using the “toxic” platforms of social media in 2018?
Or rephrased from the audience perspective: How do you find out about new and exciting products & companies, other than on social media, in 2018?