cool, Id guess that is incorrect then…
(@tehn, this is coming from https://github.com/monome/norns/blob/master/readme-setup.md)
so Ive build norns twice now 
a) development build (first)
on an existing ‘stretch image’ on my development ‘PI’ , I really didnt follow the instructions at all for this, just used that ‘readme-setup’ as a rough guide - and as it was a development image, I built it all from source, rather than using any norns builds.
(the goal was just to initially test and explore norns)
once I had that working , I went on too…
b) norns image
this is the one i documented, in norninstall.txt
and for this, as stated in that doc, I used norns-image/build-dev-image as the starting point
basically the goal of that was to get an build that was to get as close to the hardware build as possible
so I kept everything as close as possible, just adjusting where it was absolutely necessary.
anyway, thats why i didnt stumble over this little hurdle, but its good to spot this kind of thing.