An often hilarious account of the coming into being of Schiit Audio as presented by one of it’s founders Jason Stoddard. @tehn put me onto this a few months back and it has been a joy to read all the way through, but even moreso has presented a great deal of interesting concepts and ‘aha’ moments that at once feel familiar and scary.
Highly recommended reading for anyone currently running a small business in any niche market, or thinking about starting one, or just interested in understanding a little more about tiny business in general. It’s full of tough lessons you can try and internalize (but will likely make the same mistakes regardless), plus enough funny moments to keep it engaging throughout.
The first half of the book is heavier on the business lessons, so I’d only suggest to read on if you’re grabbed by the story (like me).
PDF: schiithappened-2014-11-12.pdf
Compiled from this head-fi thread.