Super interesting! I have read at least most of this book and had some awareness of Scrum™️ the company but guess I did not realize somehow that capital Scrum was (at one point) trademarked. Wikipedia ascribes the term to this Harvard Business Review article, which uses a photocopier case study at Fuji-Xerox, a company which both paid Alan Kay’s group to develop Smalltalk and makes a different product which I did not realize was a trademarked word for many years.