I was gonna post this in the Patreon/Middleman thread, but I think this is different enough that it warrants its own thread.
BUT it looks like Red Bull Music Academy is closing down:
I’ve personally not seen much of it, and it did seem like a pretty gross branding thing in general, although by the looks of the article some people quite enjoyed it.
But like with most (all?) acts of “corporate benevolence”, eventually it stops being profitable and can just be evaporated (or in the case of MySpace, bumbled).
So I think it brings up the question of when one works with a corporate entity, that the work, its identity, and longevity (not that this one matters too much) are subject to the whims of commerce.
I don’t believe that one can “use” the corporation, or capitalism at large (as is kind of discussed in the Quitting Social Media thread), as simply operating in that space makes you a product (as well).
This Vi Hart video strongly resonated with me a bunch of years ago, to the point that @Angela and I found a copy of the out of print book (They Became What They Beheld) off eBay. (The irony of finding that video on YouTube is not lost on me)
Here’s a quite relevant bit of text from the video:
Utilizing existing channels can wipe out a statement. There is a widely accepted misconception that media merely serve as neutral packages for the dissemination of raw facts. Photographers once thought that by getting their photographs published in Life, they would thereby reach large audiences. Gradually they discovered that the only message that came through was Life magazine itself and that their pictures had become but bits & pieces of that message. Unwittingly they contributed to a message far removed from the one they intended.
I strongly agree with that idea, and have oriented my create work around a similar philosophical approach. Granted, that is a bit of a luxury in that I make my income as a teacher and don’t need to make money from art, but I do think it is an important idea either way.