I am concerned about the combination of zero concept of private data ownership in USA, and the way this can be combined with big data and machine learning technology to provide behavioral targeting to advertisers in an unregulated media environment. It’s an open call for all manner of propaganda.
So, at minimum, we need to regulate political advertising in social networks. But if we got ambitious we could look to some nascent European notions of personal/private data ownership.
I mention the Europeans because they’re the only governments with a bit of progressive policy on the subject. But some Americans such as Doc Searls and American institutions such as MIT, are providing some leadership in this area as well.
https://www.eugdpr.org/
https://solid.mit.edu/
http://openpds.media.mit.edu/