Back when I was in school one of my teachers would go off on this sort of mini-rant about how whenever a form of media becomes dominant all previous forms become the new basic units of its content form leaving the previous media to find their own ideal form.
For example: early tv was pretty much just radio but you could see the people talking. Eventually tv absorbed all the aspects of radio that weren’t an essential part of the medium. So now radio is just music and “information” for the most part. The internet has essentially made all former mediums into its “content” leaving everything else free to do what it does uniquely well. Theatrical movies are just big budget spectacles, new broadcast tv is just reality and game shows, etc… This all seemed a little bit half baked stuff to me (and I guess in this model advertisements are like extremophile virii or something
) but it is at least an interesting thought ?
McLuhan would probably say that zines are no longer the medium and are now the message itself, and the choice of zine as the format is as much or more important than what the zine is even about but hes dead so who cares what he thinks.
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